Dubai, Roads and Transport Authority, March 2025
Dubai’s Roads and Transport Authority (RTA) has unveiled a series of groundbreaking initiatives aimed at enhancing integration within the commercial transport sector, achieving global recognition in value management, and transforming customer experience through digital innovation. These strategic advancements align with Dubai’s vision of establishing itself as a leading global city in transportation and smart services.
The RTA has introduced the ‘Takamul Permit’ service, an initiative designed to integrate luxury passenger transport with the car rental sector in Dubai. This service enables seamless collaboration between limousine transport companies and car rental firms, allowing temporary use of luxury cars while ensuring mutual benefits for businesses and customers. End-users, including individuals, tourists, and residents, can now hire a luxury car with a chauffeur for up to one month under regulated conditions.
Jamal Al Sadah, Director of Commercial Transport Activities at RTA’s Licensing Agency, stated: “The ‘Takamul Permit’ establishes a comprehensive and flexible regulatory framework to enhance the car rental sector across all categories. We have updated regulations and developed systems to encompass all rental activities under RTA’s jurisdiction while streamlining the relationship between rental companies and customers.”
Companies using this service must comply with regulations governing light vehicle hire and deluxe passenger transport, including registering rental contracts, enrolling deluxe transport companies, and listing drivers in the electronic Transport Activities Rental System (TARS).
In a major milestone, the RTA has become the first entity in the Middle East and Africa (MENA) to obtain the BS EN 12973:2020 Value Management System certification from the British Standards Institution (BSI). This certification underscores RTA’s commitment to achieving efficiency in project execution and asset management while ensuring optimal cost, performance, and risk balance.
Nabil Mohammed Saleh, Director of Assets Management at RTA’s Strategy and Corporate Governance Sector, explained: “The certification process involved a thorough audit across all RTA agencies and sectors, highlighting our leadership in Value Management.”
The Value Management Programme enables stakeholders to maximize return on investment, optimize resource utilization, and ensure long-term financial sustainability. By applying these principles, RTA enhances operational efficiency and supports environmental sustainability through improved resource management.
Furthermore, technological development and innovation play a crucial role in Value Management, encouraging advancements that align with RTA’s sustainability goals.
RTA has launched its next-generation ‘360 Services Policy,’ aimed at providing integrated, seamless, and proactive digital services without requiring in-person visits. This initiative reflects RTA’s commitment to digital transformation and aligns with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to make Dubai the world’s smartest city.
His Excellency Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of RTA, emphasized: “We are developing a modern and smart service ecosystem that efficiently meets customer expectations. Through innovative technologies, RTA has transformed its services into smart solutions accessible through various digital platforms, ensuring they are user-friendly and highly accessible.”
Phase II of the ‘360 Services Policy’ has successfully transitioned 40% of RTA’s driver and vehicle licensing services into fully digital and integrated formats. As a result:
Additionally, RTA collaborated with 32 public and private sector partners to enhance 71 services, which are now available without prior requirements. Phase III of this policy, set to launch later this year, will further enhance service efficiency and customer satisfaction.
Source: RTA Press Release (Compiled)